Settle Email Players 1 15 New — Ben

Introduction

Ben Settle is a well-known email marketer and copywriter who has been in the industry for over two decades. He is famous for his expertise in crafting high-performing email campaigns that generate significant revenue. The "Email Players 1-15" series is a collection of Ben Settle's email marketing insights, strategies, and tactics that he has shared over the years.

What is Ben Settle Email Players 1-15 New?

The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.

Key Takeaways

Here are the key takeaways from the Ben Settle Email Players 1-15 New guide:

Building a List: Ben emphasizes the importance of building a responsive list of subscribers who are interested in your offers.
Crafting Compelling Subject Lines: Ben shares his expertise on writing subject lines that grab attention and encourage opens.
Writing Effective Email Copy: Ben provides tips on writing email copy that resonates with subscribers and drives results.
Segmentation and Targeting: Ben explains the importance of segmenting your list and targeting specific groups with relevant offers.
Email Frequency and Timing: Ben shares his insights on the optimal email frequency and timing to maximize results.
Avoiding Spam Filters: Ben provides tips on avoiding spam filters and ensuring your emails land in subscribers' inboxes.
Creating a Pre-Header: Ben explains the importance of crafting a compelling pre-header that complements the subject line.
Using Images and Graphics: Ben shares his thoughts on using images and graphics in email campaigns to enhance engagement.
Mobile-Friendliness: Ben emphasizes the importance of ensuring email campaigns are mobile-friendly.
Tracking and Measuring Results: Ben explains the importance of tracking and measuring email campaign results to optimize future campaigns.
List Hygiene: Ben stresses the importance of maintaining a clean and healthy list to ensure optimal deliverability.
Unsubscribe and Opt-Out: Ben provides guidance on making it easy for subscribers to unsubscribe and opt-out of future emails.
Authentication and Verification: Ben explains the importance of authenticating and verifying your email domain to improve deliverability.
Content and Offers: Ben shares his insights on creating compelling content and offers that resonate with subscribers.
Testing and Optimization: Ben emphasizes the importance of testing and optimizing email campaigns to improve results.

Actionable Tips and Strategies

Here are some actionable tips and strategies from the Ben Settle Email Players 1-15 New guide:

Use a clear and concise subject line that sets the tone for the email.
Use a conversational tone in your email copy to build rapport with subscribers.
Segment your list to target specific groups with relevant offers.
Use images and graphics to enhance engagement and break up text.
Test and optimize your email campaigns to improve results.

Conclusion

The Ben Settle Email Players 1-15 New guide is a comprehensive resource for new email marketers. By following the strategies and tactics outlined in the guide, new players in the industry can set themselves up for success and build a strong foundation for their email marketing efforts.

Additional Resources

For further learning, here are some additional resources:

Ben Settle's blog and website: A wealth of information on email marketing and copywriting.
Ben Settle's email list: A great resource to learn from Ben's own email marketing efforts.
Online communities and forums: Join online communities and forums to connect with other email marketers and learn from their experiences.

By following the guidance outlined in the Ben Settle Email Players 1-15 New guide, new email marketers can develop a solid understanding of the fundamentals of email marketing and set themselves up for success in the industry.

Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)

When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies ben settle email players 1 15 new

: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation

: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery

: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery

: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown

: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning

: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players

subscription or special bundle, you often receive additional perks: Email Support

: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts

: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads

: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle

Ben Settle — “Email Players 1–15 New”: A Practical, Provocative Resource

Ben Settle’s Email Players series is a masterclass in confident, direct-response email marketing. If you’re exploring “Email Players 1–15 New” as a sequence or a shorthand for the first 15 installments of his system (or a refreshed take on them), this resource breaks down why those early plays matter, how to adapt them to today’s inbox, and which tactical and ethical choices will turn curiosity into conversion.

The Main Lesson: Your List is an Asset, Not an ATM

There is a dangerous trend in the internet marketing world right now.

Everyone is obsessed with "hacks" to grow their list. Run Facebook ads. Do joint ventures. Create a "viral" lead magnet.

They treat their email list like an ATM machine. They think if they just shovel enough people into the top, cash will spit out the bottom. Introduction Ben Settle is a well-known email marketer

But there’s a problem.

A list of people who don’t know, like, or trust you is worthless.

In fact, it’s worse than worthless. It’s a liability. It hurts your deliverability. It ruins your confidence when you see zero opens. And it makes you feel like a spammer.

In early issues of Email Players, we talked about the mechanics of the "Indie" business model. But today, I want to talk about the Psychology of the List.

If you want to build a business that pays you for decades, not just days, you need to stop building a "list" and start building a Tribe.

Here is the 3-step protocol for building a list that actually buys:

Final Verdict: Is the "Email Players 1 15 New" Worth It?

If you are a Player—someone who treats email like a revenue asset, not a newsletter—then the "1 15 New" concept is a masterclass in conversion copywriting.

While the specific keyword suggests a search for a specific PDF or physical booklet (likely the Email Players newsletter Issue #15 of a new volume), the strategy behind the keyword is timeless:

Write fast. Write controversially. Sell constantly. And always, always use a P.S.

To get the actual "1 15 New" document, you would need to subscribe to Ben Settle’s physical newsletter at his official website (BenSettle.com). Be warned: It arrives on index cards. It costs money. And he will probably insult you in the first paragraph.

But that is why the "Players" buy it.

And that is why you should learn it.

Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle.

This content is designed to be a "Newsletter Issue" or a deep-dive email sequence based on the core principles Ben teaches in those early editions. Building a List : Ben emphasizes the importance

Title: The "Aggressive List Building" Issue Subject Lines:

The "Rented Land" Trap (and how to escape)
Build it, but they might not come
The difference between a prospect and a "Fan"
[Issue #15] The List Building Manifesto

Write-Up: Email Players Vol. 1, Issue 15

Primary Theme: The "Anti-Marketing" Psychology & Overcoming Sales Resistance

In Issue #15, Settle focuses heavily on the psychology of why people buy and, more specifically, why they don't buy. The issue deconstructs the natural skepticism of prospects and offers a framework for writing emails that bypass the "sales filter."

The Real Product Isn’t What You Think

On the surface, “Players 1–15 (new)” might be about a course, a software beta, or a coaching cohort. But the real product Settle is selling is permission to move fast.

Most entrepreneurs are waiting for:

More data
A perfect funnel
Social proof

Settle’s email says: “Fifteen people already said yes while you were reading this sentence.”

The Settle Signature Move: Antagonistic Generosity

Here’s where it gets interesting. Ben doesn’t write “join now to claim your spot.” He’d likely write something closer to:

“Players 1–15 are already in. They’ve got the blueprint. The rest of you? You can either watch them win, or you can email me why you should be Player 1 in the NEXT round. Spoiler: Most of you won’t. And that’s fine. More for them.”

That’s not a call to action. That’s a challenge wrapped in an insult. And it works because his audience self-selects for people who respond to being told they can’t do something.

Core principles to adopt

One central idea per email. Clarity beats cleverness. Each email should have a single, measurable purpose: curiosity, relationship-building, product traction, or segmentation.
Permission to be bold. Settle uses contrarian statements and strong stance-taking to generate engagement. If you choose this route, do it intentionally and accept churn as part of the funnel.
Daily cadence = habitual attention. Short, daily emails train subscribers to expect you; they also create frequent micro-opportunities for offers.
Sell without shame. Treat selling as a service: you’re matching a solution to a problem. Every email can include an unobtrusive path to purchase.
Simple formatting, addictive rhythm. Conversational sentences, rhetorical questions, and an almost-scripted cadence lower friction to read and act.

1. The "Velvet Rope" Method

Most people try to get anyone on their list. They offer a generic "free report" that appeals to the masses.

Bad move.

You don’t want the masses. You want the buyers.

Be willing to repel people to attract the right people. Your opt-in page should be polarizing. If you sell a high-ticket coaching program on crypto, your opt-in shouldn't be "Make Money Online." It should be "How to Profit During the Bitcoin Crash."

The people who opt-in to the second one are your people. The first one? Just tire-kickers.