Ben Settle Email Players 1 15 Portable [better] ◎ [Original]
In the world of high-stakes copywriting, Ben Settle’s "Email Players" newsletter is whispered about like a forbidden grimoire. It’s an offline, paper-and-ink publication known for teaching a "slacker-friendly" style of marketing that converts everyday, boring events into pure profit.
The story of the "1-15 Portable" refers to a specific, travel-friendly edition of his teachings. Here is a narrative of how those early lessons changed the game for a struggling marketer. The Grimoire of the Six-Figure Slacker
Elias sat in a cramped airport terminal, clutching a small, travel-sized field manual—the Email Players Portable Edition
. It was a 135-page "modified version" of Settle’s legendary $795 Street Smart Email system. Elias had spent his last few dollars on it, hoping to escape the "meat and potatoes" drudgery of his failing business.
As he flipped through the first 15 "issues" of distilled wisdom, the lessons began to click: The Nuclear Option
: He learned about subject lines so potent they forced opens even from the most apathetic subscribers. The Slacker’s Secret
: Settle’s "un-sexy" subject line format promised higher open rates than any polished corporate headline. Storytelling from the Gut
: Elias read how Ben turned a story about his dog pooping in the rain into a sales windfall. It wasn't about being professional; it was about being interesting.
By the time his flight landed, Elias had drafted his first "Settle-style" campaign. He ignored the "fake gurus" and their tracking software, instead focusing on building a "responsive list" for next to nothing.
Within 30 days, the "Portable" manual had done its job. Elias wasn't just sending emails; he was playing the game like a pro, earning "copywriting profits" while others were still stuck in "presentation-boredom". He had become a "Email Response Warrior," holding the keys to a business that worked only as hard as he wanted it to. or learn more about Ben Settle's daily email tips Email Players Newsletter ben settle email players 1 15 portable
You're looking for guidance on Ben Settle's email players, specifically the 1-15 portable sequence. Ben Settle is a well-known email marketer and copywriter, and his techniques are highly regarded in the industry.
The 1-15 portable sequence is a email sequence that Ben Settle has used to great success, and it's designed to help you build a relationship with your subscribers and increase the chances of them buying from you.
Here's a general outline of the 1-15 portable sequence:
Email 1: Introduction and Welcome
- Introduce yourself and thank the subscriber for joining your list
- Set the tone for the sequence and let them know what to expect
- Keep it short and sweet
Emails 2-5: Building Rapport and Credibility
- Share a personal story or anecdote to build rapport
- Establish your credibility and expertise in your niche
- Provide value and insights to your subscribers
Emails 6-10: Providing Value and Educating
- Continue to provide value and educate your subscribers
- Share tips, strategies, and insights related to your niche
- Build trust and establish yourself as an authority
Emails 11-15: Making an Offer and Building Anticipation
- Start making offers and promoting relevant products or services
- Build anticipation and excitement for your offers
- Use storytelling and emotional triggers to connect with your subscribers
Here are some key takeaways to keep in mind when using the 1-15 portable sequence:
- Keep your emails short and concise: Aim for 100-200 words per email.
- Use a conversational tone: Write in a friendly, approachable tone that resonates with your subscribers.
- Focus on providing value: Make sure each email provides something of value to your subscribers.
- Use storytelling techniques: Share personal anecdotes and use storytelling to connect with your subscribers.
- Build anticipation and excitement: Use the sequence to build anticipation and excitement for your offers.
By following this sequence and providing value to your subscribers, you can build a loyal following and increase the chances of them buying from you. In the world of high-stakes copywriting, Ben Settle’s
Do you have any specific questions about implementing the 1-15 portable sequence?
The primary way to access a portable, condensed version of the Email Players system is through the Email Players Playbook
, a 135-page "field manual" designed for travel and easy reference. This physical book is a condensed and updated version of Ben Settle's original $795.00 "Street Smart Email" course, which is no longer available elsewhere. Core Content of Issues 1-15 (Foundational Era)
While Ben Settle typically provides back issues individually for
each, the first 15 issues represent the foundational phase of his "Settle way" of marketing. Issue #1 (The Free Taste):
Settle often offers the first issue for free as a PDF to new subscribers. It features 24 different ways to make money with email
, including specific subject lines, openings, and psychological approaches. The "Daily Email" Philosophy:
These early issues established the rule of writing daily emails to bond with subscribers, build trust, and sell without sounding obnoxious. Actionable Strategies: Autoresponders:
Techniques to persuade subscribers to buy on the first contact. The "Slacker" Approach: Introduce yourself and thank the subscriber for joining
How to reduce a workday to as little as 10 minutes by focusing on high-leverage direct response principles. Entertainment as Content:
Teaching that if you aren't having fun writing the email, your audience won't have fun reading it. "Portable" Formats & Resources
For those looking for mobile or condensed access, Ben Settle provides several options: Ben Settle Mobile App Offers over 40 hours of content and daily email tips in a digital format. Email Players Playbook
A small (5 x 8) paper-and-ink manual intended for quick study and on-the-go reference. It includes two detailed appendixes on building a responsive email list from scratch for little to no cost. Compilations: Settle occasionally releases themed compilations, such as "Count of Content,"
which bundles specific monthly issues into a single physical volume for a flat fee (e.g., $700.00). How To Win The Internet - Ben Settle
The Pocket-Sized Profit System: Unpacking the "Email Players 1-15 Portable" Philosophy
Subject: Ben Settle Email Players 1-15 Portable
Step 2: The "Sticky Note" Swipe File
Print out the 2 or 3 most aggressive sentences from Issue 1.15. Tape them to your monitor. While "portable" means you can take it anywhere, its real power is visibility. Put his hooks where you write your own emails.
1. The "Shut Up" Lead
Most email courses tell you to start with a story. Settle tells you to start with a fight. In Issue 1.15, he allegedly details the "Shut Up" technique—where you call out a specific frustration or enemy of your subscriber immediately.
- Example: Instead of "Here are 5 tips for weight loss," you write, "Stop doing crunches. They are a scam. Here is why."
- Portable Application: You can draft these emails on a notes app on your phone in 90 seconds.
Module 4: The "One Idea" Rule (Issues 11-15)
As the series matured into the double-digits, the focus shifted to sustainability. How do you write 1,000 emails without burning out?
- One Idea Per Email: Don't try to teach everything. Pick one tiny concept, explain it, and link it to your product.
- The "Seinfeld" Method: Not everything has to be a hard sell. Sometimes you just talk about what you watched on TV, what you ate, or a weird observation at the gym—then pivot to a lesson.
- Personality Over Polish: The "Portable" business relies on your voice. Sounding like a human beats sounding like a professional copywriter every time.
Action Step: Write an email today about a mundane thing that happened to you (a flat tire, a bad meal, a weird noise). Tie it to a business lesson. This trains your brain to see content everywhere.