Title: "The Vibrant World of Indonesian Youth Culture: Trends, Music, and Fashion"
Introduction: Indonesia, the world's fourth most populous country, is home to a thriving and diverse youth culture. With over 70% of its population under the age of 30, Indonesia's young people are driving social, cultural, and economic change. In this post, we'll dive into the latest trends, music, and fashion that define Indonesian youth culture.
Music: The Rise of Indonesian Pop (Indo Pop) Indonesian pop music, or Indo Pop, has become a staple of the country's youth culture. Genres like dangdut, a fusion of traditional Indonesian music with modern pop, have gained immense popularity. Artists like Isyana Sarasvati, Raisa, and Maudy Ayunda are household names, and their songs often top the charts. The rise of Indo Pop has also led to the emergence of new music festivals and concerts, showcasing the talents of Indonesian musicians.
Fashion: A Blend of Traditional and Modern Styles Indonesian youth fashion is a vibrant reflection of the country's cultural diversity. Traditional clothing like the batik and kebaya are still widely worn, but modern styles have also made a significant impact. Streetwear, K-pop-inspired fashion, and eco-friendly clothing are trending among young Indonesians. Social media influencers and celebrities have played a significant role in promoting Indonesian fashion, with many showcasing their unique styles online.
Social Media: A Platform for Self-Expression Social media has become an integral part of Indonesian youth culture. Platforms like Instagram, TikTok, and Twitter are used to express oneself, connect with others, and stay updated on current events. Indonesian youth are creative and tech-savvy, using social media to showcase their talents, share their opinions, and engage with their favorite celebrities and influencers.
Trends: Sustainability and Social Activism Indonesian youth are increasingly concerned about social and environmental issues. Sustainability, climate change, and social justice are topics that are widely discussed and advocated for. Many young Indonesians are involved in activism, volunteering, and community service, demonstrating their commitment to creating positive change.
Gaming: A Growing Industry The gaming industry in Indonesia has experienced rapid growth in recent years. Esports, in particular, has become a popular pastime among young Indonesians, with many professional teams and players competing in international tournaments. Online gaming communities have also become a hub for socializing and networking.
Food: A Love for Street Food and Modern Cuisine Indonesian youth love food, and the country's street food scene is thriving. Traditional dishes like nasi goreng, gado-gado, and sate are still popular, but modern cuisine, including Korean, Japanese, and Western food, has also gained traction. Food delivery apps and social media have made it easier for young people to discover new restaurants and food establishments.
Conclusion: Indonesian youth culture is a dynamic and diverse reflection of the country's rich heritage and modern influences. From music and fashion to social media and gaming, young Indonesians are driving cultural and social change. As the country continues to grow and evolve, it will be exciting to see how Indonesian youth culture continues to shape the nation's identity and values.
Hashtags: #IndonesianYouthCulture #IndoPop #IndonesianFashion #Sustainability #SocialActivism #Gaming #Foodie #StreetFood #ModernIndonesia
Indonesian youth culture is a vibrant blend of deep-rooted traditions and modern global influences, often described as cultural hybridization. With over 28% of the population under 15, the country is currently benefiting from a "demographic bonus" that fuels rapid changes in lifestyle, language, and technology. Core Lifestyle Trends
The "Santai" (Relaxed) Lifestyle: A growing movement among young adults in cities like Jakarta that embraces a laid-back, easygoing approach to life. This includes:
Kedai Kopi (Coffee Shop) Culture: Choosing independent, cosy coffee shops over large chains as spaces to unwind and socialise.
Jam Karet (Rubber Time): A flexible approach to punctuality where "being fashionably late" is often accepted as part of a balanced, less rigid lifestyle.
Nongkrong: The quintessential Indonesian pastime of simply "hanging out" with friends, which remains a cornerstone of social life.
Digital Native Identity: Social media and smartphones have a "chokehold" on youth culture. It is the primary space for "flexing," discussing drama, and creating identity, with TikTok and Instagram serving as major platforms for self-expression. Fashion and Language
Batik Streetwear: A trend where traditional batik prints—once reserved for formal wear—are fused with modern streetwear like hoodies, sneakers, and swimwear.
Brand Consciousness: Many young Indonesians are highly brand-aware, often seeking Western, European, or Japanese labels. This has also fueled a market for high-quality imitation goods among those wanting the "look" at a lower price.
Bahasa Gaul (Slang): Young people use a casual, ever-evolving dialect that distinguishes them from older generations.
Use of Betawi (Jakarta dialect) influences like bokap/nyokap (father/mother) and kece (cute).
Frequent use of English loanwords such as "bad mood," "positive thinking," and "sorry".
Avoiding formal words like tidak (no) in favour of nggak or ga. Social Values and Challenges
Modern Islam and Youth: For many, religious piety and modern lifestyle are complementary rather than contradictory. You might see youth in "pious attire" or hijabs alongside the latest Western fashion brands in malls.
Education and Career Aspirations: There is a shift away from traditional agriculture toward private sector roles in manufacturing, finance, and commerce.
#KaburAjaDulu Trend: A recent social media trend reflecting a desire among some young professionals to move abroad due to systemic job market issues and a search for better career prospects.
Health and Environment: Contemporary youth are increasingly vocal about issues like climate change and mental health. However, the country still faces high adolescent smoking rates despite official bans. Youth culture and Islam in Indonesia
Indonesia consistently ranks among the top countries for social media usage, but for the youth, these platforms are more than just communication tools. They are the primary engines of commerce, identity, and social change.
TikTok and the "FYP" Influence: TikTok has become the ultimate trendsetter. Local challenges, "get ready with me" (GRWM) videos featuring local beauty brands, and viral street food reviews dictate what is popular from Jakarta to Papua.
The Digital Economy: Many young Indonesians are bypassing traditional career paths to become "Key Opinion Leaders" (KOLs) or social media entrepreneurs. Live-selling on platforms like Shopee and TikTok is a massive trend, where charisma and real-time interaction drive sales. The "Skena" Phenomenon and Fashion
The word "Skena"—derived from the English word "scene"—has become a defining term for Indonesian youth subcultures. It refers to a specific group of people with shared interests in music, art, and fashion, often characterized by a "cool" and slightly alternative aesthetic.
Thrifting and Sustainable Fashion: Markets like Pasar Baru and Thrift Festivals are hotspots. Young Indonesians take pride in "deep-sea diving" for vintage pieces, mixing 90s streetwear with modern silhouettes to create a look that is both eco-conscious and unique.
Local Pride (Bangga Buatan Indonesia): There is a massive shift away from global luxury brands toward local labels. Brands like Erigo, Roughneck 1991, and various local artisan footwear brands are now status symbols. Wearing "local" is no longer about budget; it’s about community and identity. Coffee Culture and Third Spaces
For Indonesian youth, coffee is more than a beverage; it’s a social ritual. The "Nongkrong" (hanging out) culture has evolved from roadside stalls (Warung) to sophisticated "Instagrammable" cafes.
The "Es Kopi Susu" Craze: Affordable iced palm sugar coffee has become the fuel of a generation. It’s the centerpiece of daily social life and study sessions.
Work from Cafe (WFC): With the rise of the gig economy and remote work, cafes serve as the "third space." Aesthetics are crucial—minimalist, industrial, or lush tropical designs are specifically built to be photographed and shared. Music and the New Indie Wave
The Indonesian music scene is experiencing a renaissance. While K-Pop remains huge, there is a powerful "City Pop" and Indie revival. Title: "The Vibrant World of Indonesian Youth Culture:
Retro Nostalgia: Artists like Tulus, Hindia, and Nadin Amizah dominate the charts with poetic, Indonesian-language lyrics that resonate with the emotional experiences of the youth.
Music Festivals: Events like We The Fest, Joyland, and Pestapora are the "pilgrimages" of the year, where fashion, music, and social status intersect. Social Consciousness and Identity
Today’s Indonesian youth are more vocal about social issues than previous generations. They use their digital literacy to advocate for change.
Environmental Activism: Issues like plastic waste and climate change are front and center. Movements to "Pandawara Group" (youth cleaning up rivers) have gone viral, inspiring thousands.
Mental Health Awareness: Breaking the stigma around mental health is a major trend. Young Indonesians are increasingly open about seeking therapy and discussing "self-healing" and "burnout" on social media. Traditional Meets Modern: The "Wastra" Trend
Perhaps the most beautiful trend is the "Kain" movement. Young people are reclaiming traditional fabrics like Batik and Tenun, styling them as everyday wear—paired with sneakers and denim. This "Modern Nusantara" look proves that for Indonesian youth, looking forward doesn't mean forgetting the past.
Indonesian youth culture is a masterclass in hybridization. It is a culture that is fiercely proud of its heritage but unapologetically modern, driven by a desire to be seen, heard, and connected in a rapidly changing world.
The Pulse of the Archipelago: Indonesian Youth Culture in 2026
With over 20% of the population identifying as youth in 2024—a massive cohort of roughly 64.22 million people—Indonesian Gen Z and Millennials are not just a demographic; they are the primary engine of the nation's cultural and digital evolution. 1. The Rise of "Anak Kalcer" and New Subcultures
Indonesian youth have moved beyond broad global trends to forge specific, hyper-local identities. Five key personas now define the landscape: Anak Kalcer
: The artsy "tastemakers" who reject mainstream ideals in favor of local indie music, art spaces, and underground gigs. Nuruls &
: Creative dreamers from suburban and rural areas who blend faith-based values with DIY creativity and "thrift culture." Kevins & Michelles
: Urban Chinese-Indonesian youth balancing family tradition with professional drive and modern ambition.
: High-net-worth youth who set benchmarks for global luxury and aspirational travel. Atlet Cabor
: The "sporty explorers" focused on wellness and active lifestyles. 2. Value-Driven Consumption & Digital Habits
For today’s Indonesian youth, a purchase is a statement of identity.
Social Commerce: Over 70% of social commerce users are under 35, with platforms like Instagram and TikTok serving as primary storefronts.
Ethical Shopping: "Value-Driven Consumption" is the new standard; Gen Z prioritizes products that reflect their beliefs, such as sustainability and social impact.
Financial Inclusion: Rapid adoption of e-wallets, QR code payments, and "Buy Now, Pay Later" (BNPL) schemes has reshaped how young Indonesians transact, especially in urban centers. 3. Language and Social Activism
Youth culture is also defined by how it speaks and stands up for change. Next Generation Indonesia - British Council
Indonesian youth culture is a vibrant blend of deep-rooted traditions and rapid digital globalization. With over 180 million social media users
and a population where nearly half are under 30, Gen Z and Millennials are redefining what it means to be "Indonesian" by fusing local values like gotong royong (mutual assistance) with global trends. 1. The "Digital First" Lifestyle
For Indonesian youth, digital spaces are not just for entertainment; they are essential for identity construction. Platform Dominance is the primary tool for social bonding, while
serve as "personal showrooms" for self-expression and visual storytelling. The Power of Memes
: Memes are a critical part of informal public discourse, used to critique authority and navigate social issues with humor. Political Engagement
: Unlike previous generations, today’s youth use hashtags and viral content to drive political movements and social justice campaigns online. 2. Evolving Values: "Santai" & Mindfulness
There is a shifting balance between traditional work ethics and modern wellness.
Forget Zara. The hottest trend in Jakarta and Bandung is Berkah Pasar Senggol (Thrift Market Blessings). Imported second-hand clothes from South Korea, Japan, and Australia have flooded the local markets, birthing a grunge-meets-streetwear aesthetic unique to Indonesia.
Why thrifting? Three reasons: Hemat (budget-friendly), Eksklusif (no one else will have the same shirt), and Eco-conscious (a rising value among educated youth). Teenagers proudly mix a vintage 1990s NBA jersey with a traditional Batik Cap sarong and Doc Martens knockoffs. This isn't poverty fashion; it is curatorial prowess.
Local brands are capitalizing on this. Labels like Bloods (sportswear), Erigo (outdoor/hiking aesthetic), and Pot Meets Pop (retro-vintage) have become status symbols, proving that Indonesian streetwear can hold its own against Japanese Urahara or Korean Ulzzang.
Gaming is no longer a niche hobby; it is the primary social infrastructure for young men and an increasing number of women.
The traditional nongkrong (hanging out) spot used to be a warteg (street food stall) or a mall curb. Today, the third place has evolved.
The music scene is diverse, oscillating between hyper-modern electronic sounds and nostalgia.
Value-Driven Identity: Indonesian Gen Z prioritizes spending that aligns with their personal values, such as sustainability and social equity. Even during economic downturns, many are willing to cut back on basic necessities rather than compromise on lifestyle purchases that reflect their identity.
Sustainability & Green Careers: There is a rising interest in "green" sectors like renewable energy and the circular economy. Many young Indonesians have adapted their lifestyles to include reducing plastic use and supporting eco-friendly brands. once a taboo
Well-being & Self-Development: Approximately 87% of Gen Z and Millennials are interested in self-development, with a primary focus on mental health and spiritual growth. They often prioritize work-life balance and meaningful work over traditional leadership roles.
Financial Pragmatism: Facing rising costs, youth have adopted frugal living strategies—Gen Z often relies on discounts and "pay later" services, while Millennials focus on side jobs for stability. Digital & Social Media Trends Indonesia Millennial and Gen Z Report 2025 - IDN Times
Indonesian youth culture is a high-energy mix of hyper-local pride and global digital trends. If you're looking at what’s driving the scene right now, it’s all about the "Skena" culture and a massive revival of "Wastra." Here’s a snapshot for a post: The New Indo Cool: From Skena to Wastra 🇮🇩✨
If you think Indonesian youth culture is just following global trends, look closer. The vibe right now is a remix of deep heritage and modern "Gen Z" aesthetics. 1. The 'Skena' Movement
You’ve probably seen the "Starter Pack" memes. "Skena" (derived from
) describes the tight-knit, underground communities obsessed with indie music, vintage film cameras, and coffee shop culture. It’s more than a hobby; it’s a specific look—think oversized tees, New Balance kicks, and a tote bag always in tow. 2. Wastra is the New Streetwear
Batik and Tenun aren't just for weddings anymore. Young creators are "Berkain" (styling traditional cloths) with Dr. Martens, corsets, and denim. It’s a powerful move to reclaim identity, making ancient patterns the centerpiece of daily high-fashion. 3. The 'Healing' Economy
With the hustle of cities like Jakarta, "Self-Healing" has become a cultural staple. This translates to a boom in staycations, pottery classes, and "healing" trips to Bandung or Jogja. Mental health is no longer a taboo topic; it’s a lifestyle priority. 4. Digital-First Foodies From the viral Seblak Rapiah
to the obsession with "aesthetic" creamy matcha spots, the youth dictate the F&B scene through TikTok. If it’s spicy, colorful, or has a unique texture, it’s going to have a line around the block.
Indonesian youth aren't just consuming culture; they’re redesigning it. It’s loud, it’s proud, and it’s incredibly creative.
#GenZIndonesia #Skena #BerkainBersama #IndonesianCulture #LocalPride city's subculture (like Jakarta vs. Bandung) or maybe explore the indie music scene in more detail?
Introduction
Indonesia, the world's fourth most populous country, is home to a vibrant and diverse youth culture. With over 40% of its population under the age of 25, Indonesia's young people are driving social, economic, and cultural change in the country. Indonesian youth are highly connected, tech-savvy, and eager to express themselves, making them a significant force in shaping the country's future.
Demographics and Values
Indonesian youth, aged 15-24, make up around 20% of the country's population. This demographic is predominantly Muslim, with around 90% of young Indonesians identifying as Muslim. The country's youth are also highly urbanized, with over 50% living in cities. Indonesian youth values are shaped by their cultural and religious heritage, with a strong emphasis on family, community, and social harmony.
Social Media and Online Culture
Social media plays a significant role in Indonesian youth culture. Platforms like Instagram, TikTok, and Facebook are extremely popular, with many young Indonesians using them to express themselves, connect with friends, and stay informed about current events. Online trends and challenges frequently go viral, with Indonesian youth often at the forefront of these movements. For example, the "Wibu" phenomenon, which celebrates Japanese pop culture, has gained significant traction among Indonesian youth.
Music and Entertainment
Music is an essential part of Indonesian youth culture. Genres like dangdut (a fusion of traditional Indonesian and Western music), pop, and hip-hop are extremely popular among young Indonesians. Indonesian youth are also avid consumers of K-pop and J-pop, with many fans actively engaging with international music trends. The country's vibrant music scene is driven by young artists, many of whom have gained international recognition.
Fashion and Beauty
Indonesian youth are fashion-conscious, with many young people embracing global fashion trends. Local brands and designers are also gaining popularity, with a focus on modest fashion that aligns with Islamic values. Beauty standards are influenced by Korean and Western cultures, with many young Indonesians interested in skincare, makeup, and beauty products.
Gaming and Esports
Gaming is a significant aspect of Indonesian youth culture. Online games like Mobile Legends, PUBG, and Free Fire are extremely popular, with many young Indonesians participating in online tournaments and competitions. The country's esports scene is growing rapidly, with Indonesian teams competing in regional and international competitions.
Food and Beverage Culture
Indonesian youth have a strong appetite for food and beverages, with a growing interest in Western-style cafes, restaurants, and desserts. Social media platforms have fueled the popularity of "foodie" culture, with many young Indonesians sharing photos and reviews of their culinary experiences. Traditional Indonesian cuisine remains popular, but young people are also experimenting with new flavors and fusion foods.
Social Issues and Activism
Indonesian youth are increasingly engaged in social activism, with many young people advocating for issues like environmental sustainability, equality, and human rights. The #SaveOurPlanet and #EqualityForAll movements have gained significant traction among young Indonesians. However, the country's youth also face challenges related to education, employment, and economic inequality.
Trends and Predictions
Some key trends and predictions for Indonesian youth culture include:
Conclusion
Indonesian youth culture is dynamic, diverse, and rapidly evolving. The country's young people are driving social, economic, and cultural change, with a strong emphasis on technology, creativity, and self-expression. As Indonesia continues to grow and develop, its youth will play a critical role in shaping the country's future. Understanding Indonesian youth culture and trends is essential for businesses, policymakers, and anyone interested in engaging with this vibrant and influential demographic.
Indonesian youth culture is a vibrant, fast-moving fusion of deep-rooted traditions and cutting-edge digital trends. With over 50% of its population under the age of 30, Indonesia’s "Gen Z" and "Millennials" aren't just participants in the culture—they are actively redefining it for the global stage.
Here is a deep dive into the trends shaping the lives of young Indonesians today. 1. The Digital-First Lifestyle
Indonesia is often called a "Mobile First" nation. For the youth, life happens on a smartphone.
The TikTok Effect: Indonesia has one of the world’s largest TikTok user bases. It’s no longer just an entertainment app; it’s a search engine, a marketplace (TikTok Shop), and the primary source of music discovery. even in small towns.
Social Commerce: Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity
The word "Skena" (derived from "scene") has become a defining buzzword. It refers to the underground or indie creative communities that prioritize authenticity over mainstream appeal.
Local Pride: There is a massive shift away from strictly Western music. Young Indonesians are obsessed with local indie-pop, folk, and "City Pop" revivals. Artists like Hindia, Nadin Amizah, and Lomba Sihir are the voices of a generation navigating mental health, urban life, and romance.
Festival Culture: Massive multi-day festivals like We The Fest and Joyland have become annual pilgrimages for fashion and music enthusiasts. 3. Fashion: Thrifting vs. Local Brands
Indonesian youth fashion is a mix of sustainability and fierce brand loyalty.
Thrifting (Awul-Awul): Despite regulatory crackdowns, the "thrifting" culture remains huge. Hunting for unique vintage pieces at Pasar Senen or via Instagram curators is seen as a badge of style and environmental consciousness.
The Rise of Local Pride: The "Bangga Buatan Indonesia" (Proud of Indonesian Products) movement is real. Local streetwear brands like Roughneck 1991, Erigo, and Ventela sneakers are often preferred over expensive international labels. 4. The "Healing" and Mental Health Movement
Modern Indonesian youth are much more vocal about mental health than previous generations.
Self-Healing: You’ll frequently hear the term "healing" used to describe anything from a weekend trip to Bandung or Bali to simply grabbing a coffee. It reflects a collective desire to escape the "hustle culture" of congested cities like Jakarta.
Coffee Shop Culture: The "Warung Kopi" has evolved into the "Aesthetic Café." These spaces serve as third places for remote work, socializing, and, most importantly, content creation. 5. Modernizing Tradition (Wastra Indonesia)
Perhaps the most unique trend is the "Bersisihan" or "Ber-Wastra" movement. Young people are reclaiming traditional fabrics like Batik and Tenun, wearing them not just for weddings, but with sneakers and oversized tees for daily hangouts. They are stripping away the "stiff" reputation of tradition and making it cool again. 6. Gaming and E-Sports
Indonesia is a global powerhouse in mobile gaming. Titles like Mobile Legends: Bang Bang and PUBG Mobile aren't just games; they are social platforms. Professional E-sports athletes are treated like A-list celebrities, and "mabar" (main bareng/playing together) is a primary way for friends to bond.
Indonesian youth culture is characterized by a "hyper-local" pride. While they are connected to the global internet, they are increasingly looking inward—championing their own brands, their own sounds, and their own traditional textiles. It is a generation that is tech-savvy, socially conscious, and deeply creative.
Indonesian youth culture in 2024–2025 is defined by a "digital-first" mindset, where approximately 64.22 million young people (20% of the population) blend global influences with local traditions. This generation actively uses social media—averaging over 7 hours online daily—to curate their own cultural identity, moving away from top-down traditional media. Key Lifestyle & Social Trends
Digital Living Space: Platforms like TikTok, Instagram, and X (Twitter) are treated as "shared living spaces" for gathering, transacting, and collective activism.
Sustainability Activism: There is a surge in environmental awareness; 82% of Gen Z are willing to pay more for eco-friendly products, and many are actively involved in reducing single-use plastics and promoting energy-saving practices.
"Self-Healing" & Travel: Domestic travel is frequently viewed as a way to "heal" from the stressors of urban life, with a preference for short getaways (2–7 days) that emphasize natural landscapes and unique cultural exploration.
Entrepreneurial Spirit: Many young Indonesians prioritize starting their own businesses—from tech startups to sustainable fashion brands—over traditional employment. Fashion & Style
Young Indonesians are blending global streetwear with cultural heritage:
Thrifting & Sustainability: Second-hand shopping is highly popular, viewed as stylish and a way to combat the environmental impact of fast fashion.
Streetwear & Oversized Styles: Influenced by hip-hop and skateboarding, oversized t-shirts, hoodies, and cargo pants are staples in urban areas.
Modern Modest Fashion: Combining traditional religious values with contemporary trends, such as styling hijabs with loose-fitting blazers and wide-leg pants.
Footwear Focus: In 2024, footwear purchases have outpaced formalwear, with buyers prioritizing size and comfort over price. Language & Digital Slang
Slang evolves rapidly on social media, often involving acronyms or flipped letter structures: Bucin (Budak Cinta): A person "crazy in love". Gabut: Feeling bored, lazy, or having nothing to do. Santuy: A chill or easygoing adaptation of santai. Gaskeun: "Let's go" or "just do it".
NT (Nice Try): Used to acknowledge a failed attempt at something. Entertainment & Music
Live Events & "Ticket Wars": Post-pandemic, there is a massive demand for live concerts and festivals. Gen Z often engages in "ticket wars" to see favorite international (K-pop, J-pop, Western) and local artists.
Gaming & Esports: Indonesia is one of the world's most dynamic gaming markets, with the sector expected to grow to US$2.4 billion by 2029.
K-Pop Influence: South Korean culture remains a dominant force, deeply influencing local fashion, beauty standards, and music listening habits. The Indonesian Youth as Digital Culture Curators
Here’s a comprehensive review of Indonesian youth culture and trends as of the mid-2020s, covering social behavior, digital habits, fashion, music, and value shifts.
Unemployment is a shadow over Indonesian youth, but rather than waiting for government jobs, they have become micro-entrepreneurs. The Reseller (dropshipper) culture is immense.
Using only a smartphone and a Modem WiFi (mobile hotspot), a 19-year-old college student can run a business selling thrift clothes, Kue basah (wet cakes), or pulsa (phone credit). The "Sultan" (rich) status symbol for young men is no longer a car, but a successful Shopee or Tokopedia store rating.
Furthermore, the "Content Creator" as a career path is now socially acceptable—even prestigious. Parents who once demanded their children be doctors now accept "Youtuber" as a valid vocational goal.
Physical health has become a status symbol, driven by the FOMO (Fear of missing out) of looking "skinny-fat" on Instagram.
Mental health, once a taboo, is a quiet revolution. Apps like Riliv (mental health chat) are gaining traction, and phrases like burnout and toxic relationship are now common in daily youth vocabulary, even in small towns.