"Snoopy in Style: A History of Peanuts and Fashion" is a Paris-based exhibition celebrating the 75th anniversary of the Peanuts comic strip, running from March 22 to April 5, 2025, at the Hôtel du Grand Veneur. Curated with Sarah Andelman, the event showcases 75 designer interpretations of Snoopy and Belle, highlighting the character's legacy in European fashion and merchandise. For more details, visit Sortiraparis.
Snoopy in Style: a fashionable tribute to 75 years of Peanuts
"Snoopy in Style: A History of Peanuts and Fashion" ran from March 22 to April 5, 2025, at the Hôtel du Grand Veneur in Paris, celebrating the 75th anniversary of Peanuts and highlighting the character as a fashion icon. Curated by Sarah Andelman, the exhibition featured high-fashion collaborations from houses like Chanel and Fendi, alongside archival pieces and a dedicated retrospective of Jean-Charles de Castelbajac’s work. Read more about the exhibition at Snoopy's style explored at new exhibition
Because this sounds like a specific user-generated content page or a defunct niche website, there may not be academic papers written about it. However, I have written an interpretative cultural analysis paper on this topic. This paper treats "Coccovision" as a theoretical lens and "Snoopy39’s Gallery" as a case study in the democratization of European fashion curation. coccovision snoopy39s nude euro beaches vol 20 hd new
Before Kidrobot, before Bearbrick, and before the vinyl art toy explosion of the 2000s, there was Coccovision Snoopy’s Euro Fashion and Style Gallery. It presaged the designer toy movement by treating a mass-market character as a blank canvas for high-concept artistic expression. In many ways, the gallery was a precursor to the urban vinyl scene, where characters become vehicles for fashion collaborations (e.g., KAWS x Uniqlo, Medicom’s BE@RBRICK x Chanel).
Moreover, the gallery’s emphasis on context—the “gallery” as a framework—influenced how subsequent collectibles were marketed. Today, companies like Superplastic and Mighty Jaxx release figures with display cases meant to evoke museum vitrines, and they owe a quiet debt to Coccovision’s pioneering work.
If you ask a hardcore collector to name the single most important artifact from the Coccovision Snoopy's Euro Fashion and Style Gallery, they will unanimously point to the 1990 Official Sticker Album. "Snoopy in Style: A History of Peanuts and
Released in Italy and parts of Germany, this spiral-bound album contained spaces for over 250 unique stickers. But these were not your average scratch-and-sniff stickers. These were glossy, die-cut, foil-accented mini artworks. The album "walked" the user through a fictional Snoopy fashion week, covering:
Today, a mint-condition, unpeeled sticker album from the Coccovision Euro Fashion Gallery can fetch $150 to $300 on eBay or specialized vintage European Etsy shops. A complete set of peeled stickers (if the album is fully filled out) is actually more valuable, as it shows the curated taste of a 1990s collector.
While the United States was mass-producing Snoopy plush toys and lunchboxes, Coccovision envisioned Snoopy as a style icon. The Coccovision Snoopy's Euro Fashion and Style Gallery was essentially a conceptual collection that spanned multiple product categories, including: Legacy and Influence: How the Gallery Shaped Modern
The keyword here is "Gallery." Coccovision treated each product as an exhibit piece. The packaging was often minimalist, using heavy cardstock, metallic foils, and a muted European color palette (cream, charcoal, navy, and burgundy) — a stark contrast to the primary colors of standard American Snoopy merchandise.
Before we explore the "Snoopy" and "Euro Fashion" aspects, it is crucial to understand the parent brand: Coccovision. Founded in Italy in the late 1970s, Coccovision was not a traditional toy company or a clothing manufacturer. Instead, it was a creative laboratory—a licensing and design house that specialized in "lifestyle merchandising." They took iconic American characters (namely Snoopy and the Peanuts gang) and filtered them through a distinctly Italian lens.
In the 1980s, Italian pop culture was obsessed with two things: American comics and high-end fashion graphics. Coccovision capitalized on this by producing a line of products that were neither juvenile nor purely adult. They were collectible art. This brings us to their most ambitious project: The Euro Fashion and Style Gallery.