Of Undercover Billionaire Repack — Index
Feature: "Index of Undercover Billionaire"
Season 1: Glenn Stearns – Erie, Pennsylvania (2019)
The Protagonist: Glenn Stearns (Stearns Lending, Net Worth: ~$500M) The Goal: Build a $1M business in 90 days starting with $100. The City: Erie, PA (Post-industrial Rust Belt)
Episode Index & Milestones:
| Episode | Title | Key Event | Business Value (End of Episode) | | :--- | :--- | :--- | :--- | | 1 | “The $100 Bet” | Glenn sleeps in his truck; takes a hygiene risk. | $0 | | 2 | “Billionaire on a Budget” | Finds a market for salvaged tires; makes $1,500. | $3,000 | | 3 | “Don’t Stop Until You’re Proud” | Negotiates a house flip; breaks his body physically. | $10,000 | | 4 | “The Art of the Hustle” | Launches a T-shirt printing business for quick cash. | $24,000 | | 5 | “Burn the Ships” | Decides to build “Underdog BBQ” (Restaurant/Brewery). | $50,000 | | 6 | “No Days Off” | Recruits a chef; faces a zoning permit crisis. | $150,000 | | 7 | “The Price of Pride” | The team almost quits due to stress. | $350,000 | | 8 | “The Final Countdown” | Valuation day at the Ribs & Brew Festival. | $750,000 (Failed $1M goal) | index of undercover billionaire
The Verdict: Glenn did not hit $1M, but the business (Underdog BBQ) is still operational today. Key lesson: Valuation is not cash in hand. Feature: "Index of Undercover Billionaire" Season 1: Glenn
Suggested Interview Questions
- For founders: What was your non-show plan? Biggest unanticipated constraint? One tactic you’d do differently?
- For local partners/employees: Were expectations aligned? What changed after filming?
- For producers: How much intervention is allowed? How is success defined internally?
- For small-business experts: Does the experiment reflect real startup dynamics?
Part 2: The Main Series Index (Discovery Channel)
The flagship series aired on Discovery Channel and is currently streaming on Discovery+ and Max. Here is the definitive index. For founders: What was your non-show plan
Key people (recurring roles)
- Lead entrepreneurs: the featured billionaires/entrepreneurs who go undercover (names vary by season).
- Local collaborators: hired or recruited locals who help build the business.
- Production crew: producers and showrunners who design the scenarios and time constraints.
- Mentors/advisors: occasionally introduced to provide expertise or capital.
