ITVX actively detects and blocks users who use ad blockers, often preventing content from loading unless the blocker is disabled
. To use ITVX with an ad blocker, you typically need to either disable it for that specific site or use a tool that can bypass detection. Google Help How to Use ITVX with Common Ad Blockers
If you are seeing a "message about ad blocking," you must usually ITVX (allow ads for ) to resume watching. uBlock Origin / Adblock Plus Click the extension icon in your browser toolbar. Select the power button (uBlock) or choose "Disable on this site" (Adblock Plus). Refresh the page to load the content. Brave Browser in the address bar. "Shields are UP" for the ITVX website. Click the AdGuard icon and toggle "Protection on this website" Bypassing the Ad Blocker Detection
If you want to keep blocking ads without the "adblock detected" error, some users have found success with these methods: Firefox with uBlock Origin : Some users report that Firefox combined with uBlock Origin
can sometimes bypass ITVX detection when Chrome-based browsers cannot. DNS Filtering AdGuard DNS with specific blocklists (e.g., adding toots-a.akamaihd.net to your blacklist while allowing tom.itv.com ) may block video ads without breaking the player. Android TV / Fire Stick : For smart TVs, AdGuard for Android TV itvx adblocker
is often cited as one of the few reliable ways to filter ads directly on the device. Official Ad-Free Option
The only guaranteed, official way to remove ads is by subscribing to ITVX Premium
, which removes most ads from their on-demand library and includes additional content from BritBox. Are you trying to
your ad blocker to get the site working, or are you looking for a that ITVX won't detect? Need to remove ad blocker apparently to access ITVX. ITVX actively detects and blocks users who use
Yes, but only partially and temporarily.
Unlike a simple news website, ITVX (the rebranded ITV Hub) uses sophisticated streaming technology. It tries to serve ads directly inside the video file, rather than as a separate pop-up window.
This is where the essay gets spicy. Is using an ad blocker on ITVX unethical?
The Producer’s Argument: Yes. Without ad revenue, dramas like The Long Shadow don't get made. If everyone blocked ads, ITVX would either shut down or become a subscription service (ITVX Premium exists at £5.99/mo). By blocking ads, you are freeloading off the viewers who do watch the meerkats. The Short Answer: Do Ad Blockers Work on ITVX
The User’s Argument: Not quite. Users argue that ITV has abused the ad model. On traditional ITV, you had four minutes of ads per hour. On ITVX, because the streams are shorter and the tracking is more precise, you can face six to eight minutes of unskippable breaks per hour. Worse, ITVX often repeats the same ad three times in one break. There is a psychological limit to how many times one can watch a gambling commercial before insanity ensues.
Furthermore, users cite security and performance. Ad networks are notorious vectors for malware. By blocking ads, users argue they are simply practicing "digital hygiene" on a platform that asks for too much access.
This is the simplest solution. For a monthly subscription (usually £5.99 – check current pricing), ITVX Premium removes all advertising from most content. You also get access to BritBox International content and the ability to download shows to watch offline.
For desktop users only, this is a semi-automated process.
Verdict: Impractical for casual viewing. Only for developers.