The fashion editorial lens, shot by renowned photographer Hiro Saito, is a visual assault of PVC, broken CRT monitors, and Balenciaga-esque tailoring. Models are posed in "digital purgatory"—half in a physical studio, half projected onto concrete walls. Stylist Marcus Lee explains in a sidebar that the clothes are meant to be worn by "people who don't exist yet." Expect to see emerging brands like Corteiz, Unused, and About Blank featured heavily.
A trend piece analyzing the trajectory of artists who started on platforms like SoundCloud and TikTok. tmf magazine issue 24